Pay-Per-Click

PPC is one of the most effective and quickest means of online advertising. However, with rising bid prices and increased competition, it’s important to be on top of the latest information that can help you increase your Return on Investment (ROI). Our team of experts and contributors will keep you up-to-date on what you need to know!

Discussion: Worthy AdWords Alternatives

Advertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the…

Panning for Keyword Gold

I think all marketers and business owners understand the value of keyword selection. Obviously, paid search is all about “buying keywords.” However, keyword selection plays…

Is Quality Score Recession-Proof?

Back in 2006, when Google announced the “Quality Score” initiative, Google’s advertising revenue growth seemed unstoppable. Penalizing a few rogue advertisers (‘rogue’ being mainly defined…

Yahoo’s Pay-Per-Click Battlefront

I was listening to a great podcast from Stanford University’s Entrepreneurial Thought Leadership Series. Sue Decker, the President of Yahoo gave an excellent talk about…

SES Update: B2B Tactics

The session started with Patricia Hursh from SmartSearch Marketing outlined 8 tips for successful PPC advertising: 1) Reach prospects early in the buying cycle 2)…

Additional Pay-Per-Click Articles