Pay-Per-Click

PPC is one of the most effective and quickest means of online advertising. However, with rising bid prices and increased competition, it’s important to be on top of the latest information that can help you increase your Return on Investment (ROI). Our team of experts and contributors will keep you up-to-date on what you need to know!

Yahoo! Testing PPC Mobile Ads

Yahoo! has started beta testing its PPC platform for mobile phones. The tests are already underway in the UK and Japan, and now the company…

Ask.com Ups The Ante

Ask.com (formerly AskJeeves) has announced some impressive changes to its search advertising options that are clearly designed to help move the search engine from the…

AdSense Adds New Ad Size

Jen reports that Google AdSense has added a new ad size, 200×200 “Small Square”. The ad is available for both image and text ads. As…

Manage AdWords Within QuickBooks

Yes, you heard it right. Intuit and Google have announced a strategic, long-term partnership. The next version of QuickBooks (2007) will provide users with the…