Even the most creative of us suffer from writer’s block from time to time. If you’re charged with creating optimized content for your site but find the ideas just aren’t flowing as they used to, rest assured that there is…
5 Comments »Archive for the ‘SEO’ Category
The Importance of the Humble Sitemap
Rebecca Appleton
May 19th, 2009
Tags : Articles, SEOYou’d be forgiven for thinking that the internet is developing at the speed of light. If it’s not a Google innovation, a different type of web search or a hot new SEO technique, it’s a new theory, a new social…
2 Comments »Conduct Your Own SEO Site Audit – Part 3
Rebecca Appleton
May 13th, 2009
Tags : Articles, SEOThis article is a part three of the three-part series on conducting your own SEO site audit. You can read part two here.
Have Your Images Been Overlooked? No matter how large or small your site, you’ll have at least one…
1 Comment »Conduct Your Own SEO Site Audit – Part 2
Rebecca Appleton
May 5th, 2009
Tags : Articles, SEOThis article is a part two of the three-part series on conducting your own SEO site audit. You can read part one here.
Is Your Content Compelling?
Easily the most important of all on-page aspects, a site rich in compelling and unique…
1 Comment »Conduct Your Own SEO Site Audit – Part 1
Rebecca Appleton
April 28th, 2009
Tags : Articles, SEOImproving user interaction and the user experience will ultimately improve your search engine rankings. A primary concern of any search engine is the accuracy of its search results. If they send a user off to your website, will that user…
2 Comments »Should You Include Keywords in Domain Names?
Rebecca Appleton
April 15th, 2009
Tags : Articles, SEOIncluding keywords in your domain name is the vanity plate of e-commerce. Businesses from coast to coast regularly agonize over whether or not to buy new domain names incorporating vital keywords.
8 Comments »Using Google Properties To Optimize Your Search Position
Rebecca Appleton
February 24th, 2009
Tags : Articles, SEOThe thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try…
6 Comments »Reputation Management With Article Marketing
Rebecca Appleton
February 10th, 2009
Tags : Articles, SEOThe best way to convince someone we know what we’re talking about is not to shout harder and longer to drown out other viewpoints but to offer up our expertise freely and willingly, accepting that others may have a different…
4 Comments »How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs
Jaimie Sirovich
February 2nd, 2009
Tags : Articles, General SEM, Pay-Per-Click, SEOTiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look neater…
20 Comments »The Value of Conducting Competitor Research for SEO
Rebecca Appleton
January 27th, 2009
Tags : Articles, SEOOne of the most overlooked aspects at the start of a new search engine optimization campaign is the value of conducting competitor research. Rather than constantly checking positions on the search results pages, competitor research means digging a little deeper…
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