Have you ever tried your website on a PC that is not the one you normally use and found that the design doesn’t look as good for some reason? Perhaps the column sizes are out, the navigation just doesn’t seem to fit or the page appears too big or too small for the screen? It could be that you haven’t tested your web site for different browser compatibility and have just assumed that site will...
Articles in SEO
Have You Checked Your Website For Cross-Browser Compatibility?
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by Rebecca Appleton in Organic
Is It Worth Investing In Multiple Domains?
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by Rebecca Appleton in Organic
Buying up lots of domain names that are vaguely similar to your primary domain is common practice and lots of online business owners will have a stash of domains that they have invested in rather than simply buying just one. There are many reasons for this with one of the most common being the desire to buy out that particular web address in each of the available formats (e.g. mywebsite.biz, mywesbite.net, mywebsite.us), thereby preventing any...
Should You Change Your Domain As Your Brand Grows?
Your domain name is easily the most important purchase you’ll ever make online. It is your virtual address and choosing a domain is comparable to buying a house or office – it will be where your business hangs it hat for the considerable future, will be the most easily accessed example of your brand and will be a virtual storefront open to shoppers around the globe. Not to mention, your choice of domain is critical...
A Duplicate Content Problem You May Not Know You Have
Duplicate content can be found in many guises and wreak havoc on a website. Some of it is easy to identify, such as publishing identical product descriptions across a number of pages (for example when items are simply a different color), using session IDs as part of your shopping cart software, or having two different domains with exactly the same pages (for example a .co.uk site for a UK market and .com site for a...
Get Comfortable With Session IDs
I have been asked a few times lately about session IDs – what they are, why they’re important and if they have any bearing on search engine optimization activity. A lot of the time, these more technical or code specific questions are asked too late, i.e., the site has been built, tested and launched and the owner is pretty much stuck with them unless they have any budget left to re-write whole chunks of their...
Confused About Link Building? New eBook Sorts It Out And You Save $$
One of our long-time, valued Search Marketing Standard contributors, Garrett French, recently published an ebook together with Ben Wills entitled “The Ontolo Link Building Book.” Garrett has written articles for the print magazine and also for our website’s blog over the years. Most recently, he wrote a series of posts on link building – “Link Building Workshop 1: Rethinking the Link” and “Link Building Workshop 2: From Link Builder to Link Specialist” and he will...
4 Questions To Ask Your Online Content
Constantly updated, fresh, new content is the search engine optimization mantra of choice, regardless of whether or not you’re a website owner trying to run a business and carrying out the SEO yourself or have given up and outsourced to a professional agency. Professional SEO agencies will often not have experienced copywriters on staff or employ PR professionals. This is because content that engages and functions is a specialist skill that post-dates traditional optimization techniques...
Webmasters and SEO Implementation: Mission Impossible?
Implementation can be the hardest aspect of an SEO campaign. Even after keyword research, content creation, and link building have all gotten underway, we often find that campaigns fail because the on-page optimization was never actually added to the site code. Invariably, it is the webmaster that is responsible for failing to implement recommended changes. Whether this is the result of an active distrust of SEO companies, or sheer incompetence, the result is almost always...
Site Speed: It's Official. Can the Magento Zealotry End?
It’s official now, and the shock waves are still rippling through the SEO-interweb. Site speed is a ranking factor. I have long contended that website architecture is a factor in search marketing (see Professional Search Engine Optimization with PHP), and this is just another example — technology and marketing are forever intertwined in a Frankenstein marriage between a talented marketer and computer programmer. For a long time milliseconds and marketing were words rarely uttered in...
Google Caffeine – Speed Reading Between the Lines
Earlier this month, June 8th to be exact, Google announced that its new search index, Caffeine, was officially live. With Caffeine in place, Google claims that it will increase the speed of its search results by up to 50%. Faster indexing and quicker search results are great for both site operators and users, but there are a few things that search engine optimization (SEO) experts need to take into account with their ongoing optimization efforts...
