Keyword Research

Keyword research is an integral part of both sides of the coin — search engine optimization and search engine marketing. Its importance for ranking is primary as is its relevance to paid search campaign success. With a myriad of tools — both free and paid — to help online marketers with keyword research, one needs to keep up with changes in this arena and while the basic practices may remain fairly stable, the importance of remaining on top of the latest nuances in keyword use can not be over-estimated. It’s not just for Google and Bing any longer — keyword research is vital to success in other influential online properties such as Facebook and will remain the cornerstone of online marketing for the foreseeable future.

Getting Social With Keyword Research

Effective keyword research is an important part of any online marketing campaign. Without being able to identify the keyword(s) our target market is searching for,…