Keyword selection is the be-all and end-all of search engine marketing success. Get it right and you have a good chance of capturing more traffic…
Algorithms, crawlers, link baiting, SERPs, black hat, white hat – it’s enough to make your head spin. Need help making sense of it all? We offer all of the latest strategies, advice and tips in easy-to-understand, informative, original articles and blog posts. Use this information to increase your organic rankings and attract free traffic from search engines.
Two years ago Google introduced Universal Search, and the impact it has had on search engine results pages (SERPs) has been felt ever since. Universal…
by Jaimie Sirovich & Yehuda Katz Last month, Google proposed a rather technical solution to tackle the well-known AJAX crawlability problem. In short, we think…
One of the constants in search engine optimization strategy is the need to build links. While other factors change and the search engines swap in…
I Link, Therefore I Am … It seems as if linking is on everyone’s mind this week. From bloggers sharing their own personal linking strategies…
Most people agree that social media properties such as blogs and bookmarks are invaluable for search engine optimization link building efforts. In fact, it would…
Being able to identify whether or not your site has fallen foul of Google’s terms and conditions will help you to close gaps in your SEO strategy and tackle any issues with ranking drops quickly and effectively.
Whether you’re changing your entire site or simply retiring outdated or unneeded pages, the importance of choosing the correct redirect strategy shouldn’t be underestimated. Imagine…
Link architecture is one of those SEO techniques that falls under a number of different umbrellas. It has elements of technical optimization, thanks to its…
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Although you…
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