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Archive for the ‘Social Media’ Category

Key Digg Conversions: SMO Preparation Tips


Garrett French

March 1st, 2007

Tags : Blog, Social Media

Digg’s an audience I’ve been ignoring for my current projects.

Partly because I recognize how long it takes to build up respect and trust in an online community and partly because I believe Digg readers and participants are the wrong audience…

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Social Search Engines and the Future of Search Optimization


Andrey Milyan

February 9th, 2007

Tags : Articles, Social Media

There has been much talk about “social search” of late, and much controversy about what lies ahead for social search networks and how they may impact mainstream search. First, what exactly is a “social search engine?” The word “social” in…

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Community-Centric Relevance and Links from Your Community


Garrett French

January 22nd, 2007

Tags : Blog, Social Media

I believe in community involvement as marketing. Commenting and adding value to forums, commenting in and creating compelling blogs and email newsletters, interviewing community members, writing articles and answering questions are all excellent methods of marketing (well, for one of…

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SMM vs. SMO: New Marketing Terms Defined?


Garrett French

January 4th, 2007

Tags : Blog, Social Media

Online marketers have watched the rise of social media with interest. We have always known about forums of course – an early “social media” – and there are many marketers who still enjoy the link and traffic benefit of participating…

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Social Search at Scale? – Wikipedia Joins the Fray


Garrett French

December 29th, 2006

Tags : Blog, Social Media

It’s a pleasure to straddle the marketing and industry circles – I’ve spoken at length to creators of social search engines as well as search marketers adjusting to the new social influence on where traffic comes from.

That’s why news of…

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Is Digg Really Relevant to Search Marketers?


Garrett French

December 20th, 2006

Tags : Blog, Social Media

I got dugg once, back in my days at Search Engine Lowdown. It was a rush, but at the end of the day the blog overall hadn’t gained that much (note – at the time I blogged to differentiate my…

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Is Your Company Ready for Social Media Marketing Campaign?


Andrey Milyan

December 13th, 2006

Tags : Blog, Social Media

Social media is red hot right now. Left and right, companies are jumping in to take advantage of this emerging market. If you are itching to get in the game, consider this: social media marketing is not for everyone.

While browsing…

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