Archive for the ‘Social Media’ Category

Digg’s an audience I’ve been ignoring for my current projects.

Partly because I recognize how long it takes to build up respect and trust in an online community and partly because I believe Digg readers and participants are the wrong audience…

I believe in community involvement as marketing. Commenting and adding value to forums, commenting in and creating compelling blogs and email newsletters, interviewing community members, writing articles and answering questions are all excellent methods of marketing (well, for one of…

Online marketers have watched the rise of social media with interest. We have always known about forums of course – an early “social media” – and there are many marketers who still enjoy the link and traffic benefit of participating…

It’s a pleasure to straddle the marketing and industry circles – I’ve spoken at length to creators of social search engines as well as search marketers adjusting to the new social influence on where traffic comes from.

That’s why news of…

I got dugg once, back in my days at Search Engine Lowdown. It was a rush, but at the end of the day the blog overall hadn’t gained that much (note – at the time I blogged to differentiate my…

Social media is red hot right now. Left and right, companies are jumping in to take advantage of this emerging market. If you are itching to get in the game, consider this: social media marketing is not for everyone.

While browsing…