Recently I read a profound blog post from Seth Godin titled, “People don’t truly care about privacy*,” using the word “care” in the sense of “being concerned or worried about.” His statement in the post that “what people care about is being surprised” struck a specific chord with me. Why? Because the role of effective online marketing operates within the grey area of intimately knowing your customer, yet respectfully honoring their privacy. Convenience is a...
Articles in Social Media
Micro-Blogging: To Tweet or Not to Tweet?
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- by Ross Dunn in Micro-Blogging
With blogs so commonplace, it is not surprising that something new has come along to engage Internet users and faddists – micro-blogging. Wikipedia defines it as “a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by … text messaging, instant messaging, email, MP3...
Google SearchWiki: Opportunity Or Headache?
Have you noticed the new symbols — the promote arrows, close boxes, and word balloons — during routine Google searches? In November 2008, Google rolled out SearchWiki, a feature allowing logged-in Google users to organize their search results by moving entries around, deleting results, suggesting new pages to add, and attaching notes to listings. Whether this on-demand personalization of search results is an opportunity or a headache for search marketers may depend on their situation....
Search Engine Reputation Management: The New PR Essential SERM Strategies & Tactics that Can Save Your ASSets
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- by Kent Lewis in Reputation Management
Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors. Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack of government response to Hurricane Katrina. Arguably the administration fall guy, Michael Brown spent months repairing his damaged reputation through tireless interviews and appearances. OnScreen Technologies, a...
Google Launches Co-op
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- by Tom Dahm in Social Networking
Recently Google launched Google Co-op, the company’s foray into social search. Co-op allows people to act as web guides, marking their favorite websites in different topic areas, and then sharing them with friends. Subscribe to your friends’ links and they will appear in the supplemental search results for relevant searches. The idea is that websites rated highly by trusted friends deserve more prominent placement. To continue reading, subscribe now.Already a premium subscriber? Log in or...
Getting Social With Keyword Research
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- by Ross Dunn in Keyword Research
Effective keyword research is an important part of any online marketing campaign. Without being able to identify the keyword(s) our target market is searching for, we would simply have to guess at their intentions. Fortunately, keyword research tools are available to vastly improve our insight into the keywords we need to target. The classic keyword research tools (such as KeywordDiscovery and Wordtracker) mine data from a sampling of Internet users through agreements with Internet Service...
PR to the Power of 10(e20): An Interview With Chris Winfield (Winter 07/08)
SMS: Chris, welcome. 10e20 was founded in 2001 operating out of a Brooklyn apartment with a grand total of $425 in the bank and is now an extremely successful company with offices in New York and Florida. How did you come up with the idea for the name “10e20″? Chris: We get asked this question A LOT. It goes back to where we started and the programming blood in us. 10e20 is shorthand for the...
Online Reputation Management: Interview with Andy Beal (Fall 2008)
Andy Beal is an Internet marketing consultant specializing in search engine marketing, online reputation management, and business blogging. Considered one of the world’s most respected online marketing experts, Andy has worked with many top companies such as Motorola, GlaxoSmithKline, SAS, Lowe’s, Quicken Loans, and NBC. He is the co-author of the critically acclaimed online reputation management book Radically Transparent, editor of Marketing Pilgrim, and founder of Trackur.com. SMS: Andy, you have done a tremendous job...
Marketing on Facebook: Interview with Rodney Rumford (Summer 2008)
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- by Grant Crowell in Social Networking
while covering the recent Online Marketing Summit, one of our conference correspondents, Grant Crowell, had a chance to talk to Rodney Rumford, CEO and founder of FaceReviews and Gravitational Media. Rodney was speaking at the “Marketing Strategies for Your Brand in Facebook” panel, and Grant discussed the issue of Facebook marketing with him in more detail. To continue reading, subscribe now.Already a premium subscriber? Log in or subscribe to view this article.
I’ve Stumbled, Dugg, and Reddit and It is Del.ici.ous – What Next?
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- by Joe Whyte in Social Bookmarking
Since the explosion of online social media, there has been an impressive growth pattern in its use. The tactic of bookmarking, where users of social media sites tag and suggest items they think friends may like, has been a catalyst for some social media sites to really take off. With this continued success, the need to develop different kinds of marketing specific to social bookmarking has become clear. One of the challenges in using social...
We're Finally Fully Caffeinated By Google
Yesterday’s announcement by Google that the Caffeine update is finally complete...
Social Networking
I Like The Facebook Button, But Will SEO?
Just recently Facebook implemented a web-wide “like” button that has raised...
Blog
Very Little Useful Content Ahead
I’m sure you’ve all seen how Google has turned itself into Topeka, Kansas today...
SEO
Are You Sitting On An SEO Gold Mine?
Want to improve your bottom line without spending any extra money on SEO? In...
