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Nothing is as important as one’s reputation, and online, reputation management is key. With the increasing use of social media, it’s more than ever imperative to track what is being said about you, your products/services, brand, customer service, and related matters if you are to succeed online. But tracking is just the first step. And although reacting to negative sentiment online is as vital as ever, don’t forget to acknowledge the positive and use it to further your branding efforts. Public relations has an integral part to play, and it’s easier than it has ever been to manage reputations and brands. Our experts can help you with tips and guidelines for ensuring that you provide a positive impression for visitors and customers.