I have expressed my concern with Yahoo’s Search Marketing platform more than once but this time, I have to send some praise over to Yahoo’s Developers’ Center. If you are a web developer (or a website conversion specialist or even just want to create a stronger customer experience so you’ll ideally make more money) you [...]
No Comments »Archive for the ‘Usability’ Category
Evaluating Lead Forms for Greater Conversion, Less User Frustration
Kevin Gold
March 31st, 2008
Tags : Articles, UsabilityMany excellent articles have been written about how to optimize your web site lead forms. Best practices associated with handling errors in a friendly manner, retaining field data if an error occurs requiring a back-click to fix, providing form field instructions (e.g. enter phone number xxx-xxx-xxxx or date as dd/mm/yyyy), removing the “clear” or [...]
No Comments »Improving Your Customer’s Web Experience
Kevin Gold
August 6th, 2007
Tags : Blog, UsabilityI am a strong believer that by creating a more satisfying experience for your customers and helping them achieve their buying process goals; businesses in turn increase their website sales. In an earlier post I presented my wife’s experience in researching to buy a new car. Her experience demonstrated for me the major [...]
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