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Archive for the ‘Usability’ Category

Free Insider Knowledge from Yahoo!


Kevin Gold

August 12th, 2008

Tags : Articles, Usability

I have expressed my concern with Yahoo’s Search Marketing platform more than once but this time, I have to send some praise over to Yahoo’s Developers’ Center. If you are a web developer (or a website conversion specialist or even…

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Evaluating Lead Forms for Greater Conversion, Less User Frustration


Kevin Gold

March 31st, 2008

Tags : Articles, Usability

Many excellent articles have been written about how to optimize your web site lead forms. Best practices associated with handling errors in a friendly manner, retaining field data if an error occurs requiring a back-click to fix, providing form field…

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Improving Your Customer’s Web Experience


Kevin Gold

August 6th, 2007

Tags : Blog, Usability

I am a strong believer that by creating a more satisfying experience for your customers and helping them achieve their buying process goals; businesses in turn increase their website sales. In an earlier post I presented my wife’s experience in researching…

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