Archive for the ‘Video’ Category

Much of the media has been glowing over Apple’s iMovie ’08, the consumer-grade video editing software (and part of the iLife ’08 package), for featuring a new YouTube export option. Apple has advertised this as a turnkey solution for online…

Have you ever tried video marketing? I have and it’s one of the most effective ways to build awareness and traffic for your site (not to mention how much fun it is). If you have a large budget – or…

According to comScore, 123 million Americans consume videos online. What are you doing to capture this market? Whether you are already running a video search marketing campaign or are thinking of starting one, here are a few tips on how…

What’s stunning to me is how quietly Google added video ads… I only started reading about the Charlie Rosen Google Video clip with ads yesterday on BoingBoing and thought maybe it was a fluke because I couldn’t get the ads to…

The long copy sales letter – a format I’ve been investigating for selling a book I’m writing – is under scrutiny from one of its foremost practitioners.

Copyblogger got my blood pumping a little harder this morning with this line:

“While 2006…

The latest study done by Burst Media is yet another one in the series of studies that seem to show that ads embedded in the video content are not working very well. According to the study, even though 56% of users…