On the back of revealing a few best practice guidelines for video, Google has recently announced that it is developing the Google News platform to integrate the medium more closely. Although videos can already be found on Google News, a recent redesign of the News platform prioritized video integration, meaning the search engine will be indexing new videos quicker than ever in an attempt to deliver multimedia-based content in the same timely fashion as it...
Articles in Video
Video Optimization – The Show Starts In 3, 2, 1 …
While search engine optimization continues to change at the speed of light, there are a few areas where very little progress seems to be made. We hear about new ways to use social media daily (if not hourly), new takes on link building strategies constantly and are inundated with oceans of advice about new on-page optimization techniques. However, optimization for multimedia formats such as video and images seems to develop at a much slower rate,...
Online Video's Impact Means Advertising Ahead
We’ve all seen the stats of how many searches are being made each day, and that the majority of purchase cycles involve a search engine at some stage. Video is however quickly becoming the dominant form of online media, and thus an apparent opportunity that needs further consideration. Let’s put things into perspective – each day Youtube users view over two billion videos. This is the same as the number of searches performed on Google...
In Video Veritas: Optimizing Video for Search
Online video has exploded on the web scene, reaching an ever-growing mass of viewers and participants. Search engine optimization (SEO) is all about going where the audience is, yet the number of search marketers optimizing in the video space has been relatively few. Despite the rapidly-growing technology and the abundance of audience and performance data, search marketers and their clients have been hesitant to enter the space Over the past few years, there has been...
Video Marketing Is Here
If you’re over 30, think back 20 years … you’re a teenager in a movie theater with a bunch of high school friends … didn’t you ever wish you were a famous actor or at least a film director? Well, guess what? Now that you’re into search marketing, I just might be able to give you a couple of hints on how to put those teenage dreams into our “search engine reality” and get some...
How To Take Advantage Of Video Opportunities Online – Part 1
The ubiquitous nature of videos has convinced many companies that it should be a part of their marketing. However, I have clients that don’t always know what style works best for a particular goal.
Can You Increase Web Sales With Image and Video Search?
Consumers are very visual creatures. Most of us prefer to see what we are buying before parting with our hard-earned dollars. Despite advances in image and video search technology and use, many website and e-commerce sites still do not apply this basic principle to their optimization efforts or link improved video and image files with enhanced conversion rates. Your site could be missing out on sales simply by overlooking the role of images and video,...
Video Distribution Sites To Try Before YouTube
Although YouTube is undoubtedly the most prolific of video sites, it’s a mistake to limit yourself to this single channel when distributing video files. In fact, you’ll need to cast a much wider net if you intend to use video files to support your search engine optimization or social media marketing efforts. Just as you wouldn’t limit yourself to a single press distribution channel or article marketing site when releasing great content online, sticking solely...
7 Tips For Successful Video Optimization
If you haven’t yet thought about multimedia optimization, you’re really missing a useful technique. Video and image optimization are great ways of exposing your brand and promoting your site to an audience that may otherwise never have found your product or services online. The growth of video online is explosive, thanks in part to the YouTube phenomenon. In March of this year, comScore estimated that US internet users viewed 14.5 billion videos online, an increase...
Online Reputation Management with Video SEO
There’s been a good amount of discussion in the Search Engine marketing community about protecting your online reputation. However, little has been discussed around the effect of video in the search results, and even much less on video solutions. That’s surprising considering not only that video online has been proven to have the highest engagement level with views, but also because it can have the greatest opportunity for showing up prominently in the search results...
