Digital marketing is often dominated by talk of data, analytics and performance. Endless hours are spent analyzing numbers and conducting tests. All of this is…
Rethink Your Brand To Rethink Your Digital Potential
Branding
Building a reputation online for good products/services and excellent customer service not only helps make one’s business a success, but it builds into the branding of your business. Having your business become a brand name for a particular product or service is immeasurable in terms of the effect on your business — in effect, without the expenditure of any effort or costs, your product sells itself in the marketplace. As with most things concerning the Internet, branding can be easily and quickly affected by positive and negative factors and thus it is more important than ever to keep an eye on your brand and its online reputation. Specific actions on your site itself can help with branding efforts, and tips and how-to advice in this category will help you make the most of this opportunity.
Avoid SEO Disasters: Make A Brand Manager Your New Best Friend
Synopsis – Quite often, those involved in search engine marketing projects for a client will find themselves at odds with those in charge of brand…
Branding: A Path to Better Search Engine Rankings
Most small and mid-sized players on the Web do not have much experience with branding, nor do they know how an SE’s algorithm works. In…
Buying Brand: Why Trademarks Matter
Trademarks should mean a lot more to search marketing professionals than a company’s name, but do they? Many view their company or client’s trademarks as…
3 Tips For Making Your Website Stand Out From The Crowd
The internet is a fiercely competitive arena, and no fight is more fiercely fought than the battle to be on page one of Google. For…
Discussion: Buying Brand – Why Trademarks Matter
by Mark Fiske Trademarks should mean a lot more to search marketing professionals than a company’s name, but do they? Many view their company or…