Usability

If you website is not user-friendly, visitors will not be able to find what they are looking for, but even worse — they will not want to return and will let others know of the difficulties they have had. To encourage visitors to stay on your site, and to make conversions as easy as possible, you need to keep usability in mind when designing your site initially and in making changes over time. Advice on how to do so and tactics for designing a usable site that will keep visitors coming back for more is the focus of this category, with experts on usability providing detailed instructions on specific problem areas and solutions.