Pay-per-click (PPC) search marketing campaigns are arguably the most straightforward, at least when compared to search engine optimization or social media marketing. Nonetheless, there are still many intricacies and important details companies need to understand in order to run a…
1 Comment »Archive for the ‘White Papers’ Category
Integrating Search and Social Media
Walshkc
May 27th, 2009
Tags : White PapersThe rise of social media over the last couple of years presents businesses with a new set of challenges online. This new landscape has its own rules regarding sales, branding, and reputation management, but businesses are often unsure what those…
No Comments »The Advanced Guide to Improving Quality Score
Walshkc
May 27th, 2009
Tags : White PapersIn the current paid search market, the price you end up paying per click is no longer the same as your bid. With the introduction of Quality Score by Google (also adopted by Yahoo! and Microsoft), the waters have been…
No Comments »Key Performance Indicators (KPIs) for Search Engine Marketing
Kevin Gold
May 26th, 2009
Tags : White PapersOnline marketing campaigns offer unmatched opportunities for tracking, measurement, and nearly instantaneous tweaking. However, in order to take full advantage of these powerful features, you need to understand what to measure and to track. To put it in marketing jargon,…
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