Redesigning or redeveloping a website can be a huge undertaking, even for a small business. Among the huge numbers of tasks to keep track of and carry out, maintaining the site’s ranking in search engines is not always put high on the list of priorities. However, as Joe Griffin outlines in his article “Ch-Ch-Changes: Website Transitions and SEO,” it is essential that you not lose track of the importance of safeguarding search engine optimization practices and procedures during this period of change.
To help you with transitioning your website during redesign, Joe has provided a number of best practices related to the following aspects of site development:
1. Domain Name Changes
2. Filename Changes and Platforms
3. Template Changes
4. SEO Migration
5. Flash and Frames
6. And, Don’t Forget About … (analytics, webmaster tools, broken links, sitemaps and feeds)
Although each case will certainly be unique, Griffin’s article will give you a base for beginning to approach the task of maintaining your hard-earned ranking and not wasting the effort you have already put into optimizing your website. Involving a professional to help you with this task is generally advisable, but one should use the opportunity as well to learn more about how sites function and the role that seemingly minor details can play in your overall online strategy.
The complete article follows …