You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Should You Change Your Domain As Your Brand Grows?”.
Should You Change Your Domain As Your Brand Grows?
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Organic articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Rebecca Appleton (172 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
3 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
In the example above, I would just create another page for floor protection and would try to rank it as it is. It’s not so difficult when you have a well-established website to rank an inner page for some keywords, why all the re-branding?
Interesting article, and very relevant as I received an email from pure 360 today informing me that their domain name has recently changed to http://www.pure360emailmarketing.co.uk purely for search engine benefits I imagine.
I agree with SEO. if we accept that Google looks for PAGES rather than websites, surelyna well set up page focussing on the particular product will do the trick from an SEO perspective.
However, from a marketing perspective from the human angle, a domain that ends up incorrectly describing what’s on offer can be a problem.