So Many Choices, So Little Time: Finding the Right Search Marketing Firm

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If you have ever tried to find search marketing services, odds are you have been overwhelmed with conflicting opinions and countless debates about what is right for your business. Topics like SEO vs. PPC, white hat vs. black hat, outsourced vs. in-house, and search marketing’s legitimacy are just a few of the hotly contested topics in today’s search engine landscape. Since the debates are unlikely to end anytime soon, let’s go ahead and add to the chaos.

A quick Yahoo! directory search lists more than 350 search marketing companies. MarketingSherpa analyzes more than 100 SEO firms and 60+ PPC agencies in its 2007 Buyer’s Guide. There are literally thousands more in lists of companies and consultants in the U.S. alone. Out of all the options, what’s best for your business?

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About the Author

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Scott Gardner is a sales and marketing advisor. Since 2000, he has held executive leadership positions at both large and small search marketing firms. If you need advice on finding marquee search consultancy services or evaluating SEM vendors, he can be reached at newmediaconsultancy@gmail.com.

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