Twelve Tips When Choosing a Search Marketing Consultant or Agency

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• by David Rodnitzky in General SEM
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About the Author

David Rodnitzky (38 Posts)

David Rodnitzky is CEO of PPC Associates, a leading SEM agency based in Silicon Valley. PPC Associates provides search, social, and display advertising management to growing, savvy companies. To learn more, visit ppcassociates.com, or contact David at david@ppcassociates.com.

2 Comments

1. Stacy Michaels says:

   May 8, 2008 at 6:58 pm

   Some Good Points.
   I have published a white paper on this topic.
   If you want some additional insights, let me know.

   Small Business Will Prevail with BringBuyers.com
2. Imia says:

   June 19, 2008 at 12:18 am

   For those that have ever been burned by an agency this is a great post!

   I particularly like your points on vertical expertise as it seems like every man and his dog seem to be specializing in something.

   I found a similar article here about digital agencies / digital marketing -

   http://www.demonzmedia.com/DemonzBlog/?p=11

   which adds some good points -

   - Know their position in the industry, i.e. what types of media and cross-agency / multi-media are they involved in
   - Find the talented but invisible agency by finding a product you like and tracking down who was responsible for the promotion, keeping in mind that a good agency should always promote their product and never themselves
   - Cross reference what an agency is doing in comparison to the industry.

   I have seen some hilarious too good to be trues, usually involving hosting, email or domain transfer.