Click fraud has been discussed a lot in the past and, although search marketers have passed this issue by, it is still a real problem for many PPC advertisers out there. One of those advertisers is Joe Tedd, operations manager at Diamond Harmony. Being in a very competitive market, where the cost per click is extremely high, Joe’s company had lost over $17,000 to click fraud over the period of 7 months. His struggle has even been featured in the New York Times.
During the recent eComXpo show, AdWatcher, our sister company, organized and moderated a webinar on the state of click fraud in the search engine industry (quick registration required). The discussion includes insights from Microsoft adCenter representative, ClickForensics team and Joe Tedd himself.
The discussion is fairly long (almost an hour) but if you have some free time before the end of the day today, I highly encourage you to check it out.