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Click Magnets: Using Keywords To Attract Better Leads
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About the Author
Doug LaBahn (1 Posts)
An industry leader in innovation and product management, Dr. LaBahn has more than 20 years of experience in product strategy, new product development and customer retention and acquisition. Prior to joining WebVisible, Dr. LaBahn held senior product leadership positions focused on serving the small businesses and middle market companies at Dun & Bradstreet, Experian, Corporate Executive Board and LRN Corporation. A long-time small business advocate and expert in customer retention, Dr. LaBahn has advised many small businesses and has been published in numerous professional and academic journals. Dr. LaBahn holds a Bachelor of Science degree in Information and Computer Science from UC Irvine, an MBA from CSULB, and a Ph.D. in Marketing from the University of Maryland.
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You’re right that long-tail keywords can convert better. I recently did some research on keywords of different lengths and came to the same conclusions as yourself – long-tail keywords tend to have higher conversion rates:
http://www.calculatemarketing.com/blog/techniques/benefits-of-long-tail-keywords/
I guess if we consider that people making long-tail searches have already carried out the large majority of their research and are further along in the buying cycle, this makes complete sense.
Simply put keywords are king and long tail ones at that are extremely potent in attracting web traffic esp targeted website traffic however you do need to err on the side of caution as such keywords need to tally with the audience you want.