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Clickthrough Rates in the Age of Google Universal Search
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About the Author
Andrey Milyan (312 Posts)
Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
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I know this is Olde School to some, but hear me out.
Imagine going to a library to do some research. You ask a librarian for help. Being very knowledgeable on your research topic, the librarian finds a stack of potentially valuable printed sources of information for you.
But when you go to look at these sources, the librarian says “Not so fast, Buster! You can look at the first two, but, before you can see the next three, you have to look at these two videotapes and this CD. And, oh, by the way, you will have to go to the tv room to see a related news clip before you can see the rest.”
That, my friends, is Universal Search. Why can’t Goog just provide everybody with a custom default search profile? Want video? Check the box. Want news? Check the box. You get the idea.
C’mon, Goog! Having 100 people working on this for a long time doesn’t make it any less of a dumb idea…