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Competitive Analysis Techniques To Make Paid Search Campaigns ROCK!
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About the Author
Tom Shapiro (11 Posts)
Tom Shapiro is the founder & CEO of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, web development, design, SEO, paid search marketing, conversion optimization, display advertising, analytics and more. Tom cuts through all the hype and develops clear, differentiated marketing strategies focused on real results for his clients.
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Sure you have to pay attention to what your competitor are doing but to some extent that will always keep you one step behind them, chasing their tails and taking in the view from that less than desirable vantage point, Get out front and look to other businesses and industries and incorporate groundbreaking strategies, not retreading.
Thank you for your comments, Chris. I agree that you want to trailblaze and be out front. Absolutely. Complementary to this, competitive intelligence provides you with invaluable insights and helps you identify key opportunities in the market. Being informed helps you make excellent business decisions, whereas being uninformed can be a liability. Therefore, conducting intelligent competitive analysis is going to help your campaigns produce greater results.
Thanks again.