Considering Going Mobile?

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Do you have a mobile-friendly website yet? Chances are you don’t, and you’re not alone. Businesses around the world are scrambling to establish a mobile web presence before consumer use is pervasive. There is still time, but it is running out quickly.

What exactly is the mobile web? In essence, it is a collection of mobile-friendly Internet sites that are accessible via mobile devices. Along with mobile websites, the mobile web includes mobile search engines, mobile advertising, and pay-per-click ads displayed only on mobile devices. It is a complete and distinct ecosystem for mobile devices.

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About the Author

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Kim Dushinski is president of MobileMarketingProfits.com, a marketing firm providing mobile marketing education and consulting services to corporations, marketing professionals, and entrepreneurs. She is the author of The Mobile Marketing Handbook and creator of The Mobile Marketing Launch Kit.

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