Do you have a mobile-friendly website yet? Chances are you don’t, and you’re not alone. Businesses around the world are scrambling to establish a mobile web presence before consumer use is pervasive. There is still time, but it is running out quickly.
What exactly is the mobile web? In essence, it is a collection of mobile-friendly Internet sites that are accessible via mobile devices. Along with mobile websites, the mobile web includes mobile search engines, mobile advertising, and pay-per-click ads displayed only on mobile devices. It is a complete and distinct ecosystem for mobile devices.