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The Content Network — Time To Try, Try Again
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About the Author
Guy Hill (5 Posts)
Guy Hill is an online marketing consultant with DroidINDUSTRIES, specializing in SEM, customer acquisition programs, and tracking/analytics.
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Yes, it IS time to try again!
Google’s defaults are not set up in your best interests though. Unless you have a mobile oriented product (pizza or towing service) or are setting up a mobile specific campaign, turn the mobile distribution off. Use small groups of tightly themed keywords in your AdGroups. Go easy on the negatives (don’t copy them over from search). Get creative with your ads (think Billboard with just a second or two to grab their attention). Small changes can make big impacts on your traffic so once its up and running, focus more on excluding non relevant traffic and making sure your positioning is #3 or above. Don’t set your ads to run equally. With automatic placements (keyword themes) its best to let Google show the best performing ad.
Good luck!