Synopsis — Ranking higher than your chief competitors on Google (and other search engines) has always been one of the primary goals of search engine optimization. With the advent of local search and real-time search results, the construct of the all-important first page of search engine results has changed, with a variety of different types of results, including current news items, recent Twitter results, and local maps. Website listings may fall well below the fold, even if they are quite relevant to the search query.
How to achieve that higher ranking is a question with multiple answers, but the number and quality of the links pointing to your site is a big part of the answer. Content strategization is involved, no matter the subject of your site or the product/service offered.
In “Five Content Strategies The Competition May Be Ignoring,” Jeff Quipp identifies ways in which you may be able to outsmart your competitors in this all-important arena by employing content strategies that add value. The five suggestions are particularly well suited to attracting links to your site to augment relevancy and increase the effect of unique content.
The five content strategies covered are:
2. Unique research
3. Doing something remarkable
4. Awards with badges
Jeff provides details of each of the five strategies, with examples of successful implementation of each to get your creative juices flowing. He also throws in some tips for making the most of each strategy. With some application of thought and planning, you will be able to attract links from appropriate sources in a content-relevant fashion.
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