Content Strategies for Small Businesses


Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the order Malegra online cheap, generic Zoloft. right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers. It is also the base for a high-performing online market strategy including search engine optimization and social media marketing. However, there is no doubt that small businesses face significant challenges in generating content.

Forums and other social media tools help influence the creation of user-generated content, but it is hard to control and difficult to target specific areas. In other words, long-tail traffic gained from user-generated content is highly valuable but typically falls short in gaining ground with antibiotic cheapest top market keywords. In smaller markets where most small businesses operate, the keyword volume alone is limited to a few top-performing ones.

Editorial-driven content is powerful, since it can target specific keyword markets and motivate action often better than user-generated content. However, the dilemma plays out in the time and consistent effort it takes to write it or the cost required to outsource it. Many small businesses are discovering the benefits of social generic prednisone media marketing, until they realize the time investment required in developing the content (likewise with writing articles, blogs, reports, and even general website content). Small businesses who persist, however, and develop unique and insightful content targeted towards their audience can end up reaping tremendous benefits.

Joe Pulizzi of Junta24 did an outstanding interview with Susan Friedmann of Riches in Niches focused on “Content Marketing for Small Businesses.” I highly recommend that small business marketers head over there and listen to the 22 minute podcast. The interview covers important content marketing strategies including:

Many other excellent questions are answered. Developing your content strategy (especially one that fits into your resource allocations and effectively reaches and rewards your target audience) is as important as your search marketing strategy. If you get it right, you will not only gain your target market’s attention, but buy motilium also create the building blocks necessary to leverage up your search marketing and social media strategies to another level.Ai?? For small businesses who need to find efficiencies in every aspect of their business in order to compete, having a powerful content marketing strategy is a competitive advantage.


About the Author

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT,,,, and On Target (Yahoo! Search Marketing newsletter).

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  1. Thanks for the heads up! When you're creating your content strategy, you need to identify each type of buyer that could potentially be arriving at your site. Once you've identified these different buyer personas, you'll need to identify the common problems they're looking to solve, and create clear paths to the exact information they'll be seeking. Alameda County

  2. So many businesses, big and small seem to miss the basic steps and don't grasp the potential that their content can give them in SEO improvement. If only more people would understand the benefits, especially those niche market businesses the potential for improvement is immense.