Content Strategies for Small Businesses

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About the Author

Kevin Gold (77 Posts)

Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).

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  1. Discover Alameda County says:
    June 10, 2009 at 1:02 am

    Thanks for the heads up! When you’re creating your content strategy, you need to identify each type of buyer that could potentially be arriving at your site. Once you’ve identified these different buyer personas, you’ll need to identify the common problems they’re looking to solve, and create clear paths to the exact information they’ll be seeking.

    Alameda County

  2. Joe Pulizzi, Junta42 says:
    June 12, 2009 at 10:36 am

    Thanks for the shout out. The creation of a content strategy is SO important for small businesses today. To attract and retain customers, relevant content is necessary to how consumers make decisions today.

    Thanks!

    Joe Pulizzi, Junta42’s last blog post..You Might be a Twitter Beginner if You Make these Mistakes

  3. Michiel Van Kets says:
    June 22, 2009 at 4:02 am

    So many businesses, big and small seem to miss the basic steps and don’t grasp the potential that their content can give them in SEO improvement. If only more people would understand the benefits, especially those niche market businesses the potential for improvement is immense.

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