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Content’s Rightful Dictatorship
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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Kevin…thanks for the mention. You are dead on with your comments. Businesses, to survive, must create a consistent flow of valuable, relevant and compelling content. Those are the new rules for marketing. Keep writing those articles about the need for great content.
Best
Joe Pulizzi
Junta42
Thanks Joe! Junta24.com is an excellent site too. I think you are positioned for some significant opportunities as social media grows and SEM continues to mature forcing great content to be in high demand. I recommend that everyone should subscribe to your free newsletter – very informative.
Kindest regards,
Kevin
I don’t recall saying
“How can you attract links if you don’t have content worth linking to?”
in those words. I think what I said at the SMX conference was “people don’t link to crap unless they themselves are offering crap. In such a case we have what i scommoinly known as a ‘linking crap-fest’ “.
Eric
Thank you for the suggested site. I would subscribe to the newsletter right away…