The next stop in the “Mike Evans around the country Affiliate Marketing Convention Tour” was the T.R.A.F.F.I.C. convention for domainers. I didn’t know what a domainer was the first time someone told me he was a domainer. Domainers are those people that just buy and sell Internet domains. That’s it. Buy a domain for seven bucks on GoDaddy and try to resell it for $20,000. Yes, they get that and more for just for a measly domain, but not just any measly domain.
Only 250 people paid the $2,000 each to attend, and only 10 companies showed up with booths to display their products in the convention area, which was a little disappointing. The highlight of the convention was the auction of domains held by the Rick Latona company. They had a real auctioneer just like a cow auction somewhere in Texas yelling out the prices in the lightning-fast cadence of a southern redneck on too much caffeine. “$20,000, do I hear $21,000, $20,000, do I hear $21,000, $20,000, do I hear $21,000?” he forced out of his mouth so fast he almost tripped over his teeth repeating it over and over and over.
For a domain? Are you kidding? Some advice to those in Internet marketing. It is the traffic, not the domain, that is important. Sure, if you have an extra $80,000, you could have bought www.MarineExercise.com, or for seven bucks you could buy www.MarineExercise1.com and drive traffic to it with the same results.
The guys at the show told me they own domain portfolios with 5,000 and upwards of 100,000 domains each. As soon as the first time machine comes out allowing time travel back into the past, the first thing I am going to do is to go back and buy business.com, lawyers.com, pizza.com, etc. This is my idea, so don’t please steal it…
The auction was going great—for about ten minutes. The idea was to have the room filled with buyers bidding the prices up and then have people from around the world bid into the auction live over the Internet. However, the technology for this technology conference did not quite make it and the auction was shut down after ten minutes and rescheduled for the next morning. By then, of course I had moved on to another convention.