Can you say five conventions in ten days? I wish I couldn’t…
Affiliate Summit West, Mike Filsaime’s Affiliate Appreciation Conference, T.R.A.F.F.I.C. Domainer’s Conference, National Association of Television Producers and Executives (NATPE), and ASTDM. The last conference (ASTDM)? I never did find out what it stands for. But it was definitely the best, at least for me.
One great thing about conventions as far as journalists are concerned is the press pass. The New York Times does not buy a ticket to cover a Rolling Stones concert and Sports Illustrated doesn’t buy a ticket to the Super Bowl. Even though I write for a number of Internet publications, I still consider myself a fan. So the press pass is a definite perk, combining the two things I love most.
So many of the companies at the conventions all do one thing. Make thing better, faster, and cheaper. Isn’t that the natural way of evolution? The easiest, most efficient way always wins out, in nature and in business — unless restrained (temporarily) by entrenched interests.
A favorite I recently learned about is a company named One Shot (http://www.pushonevote.com/) that uses your cell phone to allow you to interact live in real time with webinars and presentations. For example, you can be attending a webinar learning how to do affiliate marketing, and the host of the webinar can send a question or poll to all the attendees that you receive on your phone. The group’s answers are immediately displayed live on the screen for all to see and can be used to determine the direction of the lesson based on the needs of the attendees. Another (www.aklearning.com) has a slogan they told me they are actually scared to use that is, “better than a book,” and they are. They record a speaker in front of a “green screen” video that allows all types of backgrounds and powerpoints to be inserted on the fly. This is combined with a transcript to the left of the speaker and a forum underneath for users to interact.
Attending five conventions in five days is a little much, but if you don’t stay on top of this fast-changing industry, you will go the route of the horse and buggy.
Talk Soon, Mike Evans