Crowdreviews: Today’s Word of Mouth

Add Your Comments

Word of mouth has been a motivating factor for businesses and has always been considered an early factor for business reputation management. While the businesses and the technologies to spread them online have improved so dramatically that the word of mouth concept is dwarfed by product to customer ratio, strategists have resorted to multiple strategies such as online feedback systems to build reputations. Many such systems have either delved into gamification or have faced with artificial bloating of reviews by bots or the administrators themselves in order to push up certain businesses. The flaws of feedback systems are something that are truly addressed by true crowdsourcing by taking a step towards crowdreviews.

Like the crowdsourcing platforms and wikis thrive based on user generated content and usually for a reputation of their own. This is a result of crowdsourcing. CrowdReviews.com does a similar task by keeping out the irrelevant sourcing that comes with crowds editing content and makes it technically possible for users to submit reviews for a product or a service.

CrowdReviews.com has developed and termed this concept for the first time as a way to source crowd to review business reputations. When a business cannot edit or influence a review, the crowd trusts it more and this further increases crowd trust in the system. Thus, crowdreviews as a concept are taking on the internet-based products and services to make sure they provide the user expected quality.

Like crowdfunding, the tedious tasks of reviewing thousands of products are divided upon the crowd, outsourced in a way to generate broad-based competition. As an excellent example of crowdsourcing, crowdreviews generate an increased number of product reviews than any manual or even automated system would be able to generate accurately.

A community motivated system of reviews ensures transparency variety, identity, autonomy, direct feedback from the user, and furthermore, participation of users so as to develop an online community around a set of products. Such a virtual community would act as a general check and balance on products and services provided by different businesses, especially on the online businesses.

About the Author

Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.

Add Your Comments

  • (will not be published)