SMS: Danny, thank you for taking the time out of your busy schedule to speak with me. For readers who may not be familiar with your various exploits, can you please tell us briefly about your background and how you got involved in the search engine marketing industry?
Danny: Back in 1995, I was doing web development after leaving my job as a newspaper reporter, since I wanted to be involved with online. We had a client who was concerned about how he was ranking in search engines, so I started researching how they worked. I found them interesting and published what I discovered as a guide for webmasters.
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