A Day in the Life of the SEM Magazine Editor


We know what the day of the search engine marketing professional looks like (link). How about the editor of the search engine marketing magazine? How is his daily routine different from your own or that of Barry Schwartz? Judge for yourself.

My daily work is a struggle. Mostly it’s a struggle with the ad department. Believe it or not, I am your inside guy. I fight for you day and…sometimes night. I try to make sure that the number of ads is reasonable and that the ads are not too disruptive. I bet if it was up to our advertising director, you would be receiving a copy of the Yellow Pages every three months ;)

The first 2-3 hours of every day I spend reading blogs, forums, articles and anything else I can get my hands on. That usually results in a blog post or two. I try to get the blog posts out of the way by 11AM; that’s when FeedBurner sends out email to our blog subscribers.

Then I start working with our contributors on the articles. That involves helping them to outline the points they want to touch upon in their article and giving them some general direction. If more articles are needed, I work on the topics to be included in the next issue.

The rest of the time I work on developing ideas for the new projects in our secret underground laboratory :)

When I get home after work, I make myself some tea, turn on my computer and start working on the things I didn’t get to finish at work. I have no idea how my girlfriend tolerates me…

What I have always been wondering is how people manage to go to the SEM conferences in the middle of the week… Andy, Barry, Kent, Rand, share your secret. How do you get any work done at all? In fact, Kim was wondering about the same thing in one of her latest post.

How about you? How does your workday look like? How many hours do you spend reading SEM blogs?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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  1. Boris Mordkovich

    How does your girlfreidnt tolerate you?

  2. Andrey Milyan


    You are supposed to be on vacation. Stop working!

  3. Time and Information management are the Bugaboos. 'Nuff Said - Gotta go read some more ;-)

  4. Kim Krause Berg

    Glad to know I'm not the only curious one! Thank heavens the poll is fast and easy to use, LOL. Had no problem fitting that into my day.

  5. Andrey Milyan

    That was the idea ;)

    At first I wanted to finish with the question but I know you guys are too busy to drop me a line. The poll seemed to be a good alternative.

    I would still love to hear about your day, if you care to share, of course.

  6. Kent

    My secret is simple: have a great team to back you up. There aren't enough hours in the day to read, write and actually get work done. I divvy up responsibilities for reading and writing across the Anvil team, which allows me to focus on attending and blogging about select conferences as well as run a business.

  7. Andrey Milyan

    Hi Kent,

    Let me just say that you are doing a great job in keeping up, even if you do share your responsibilities ;) Your articles and conference coverage are exceptional. We are all looking forward to your coverage of the SES in NY on this blog.


  8. Tim L. Walker

    Your poll doesn't allow for those of us that spend more than 10 hours/week reading SEM/SEO blogs/forums, etc. :P