Deals 3D: The New Local Value Chain

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Title: Deals 3D: The New Local Value Chain

Location: San Francisco, CA

Visit Conference: Click here

Description: Catch the Deal-a-Day Fever — Join Us at Deals 3D

The daily deals and group buying space is one of the most talked about segments of local media and marketing today. Groupon and LivingSocial lead this rapidly developing marketplace of some 500 players, which now include Facebook, Google and AT&T. Daily deals and group buying encompasses destination sites; credit card companies facilitating online transactions; and white-label providers working with local media providers such as directory companies, newspapers, and radio and television operators.

BIA/Kelsey will gather the industry July 18-19 in San Francisco for Deals 3D: The New Local Value Chain to look beyond the hype and examine the future of the deals ecosystem.

Start Date: 2011-07-18

End Date: 2011-07-19

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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