Wikipedia’s editorial transparency is increasingly important as a company or individual’s Wikipedia page is more likely than ever these days to show up on the SERPs. A number of factors – including the all-volunteer nature of Wikipedia contributors, editors, and administrators – raise concerns about the possible difficulties in correcting inaccurate material that has become part of a Wikipedia entry. In extreme cases, companies have been banned for trying to edit their own entries, either by themselves or through a marketing agency.
A Wikipedia editor and a search marketing agency executive square off. Do Wikipedia’s editorial practices need more transparency?