Synopsis – The Google Panda/Farmer update has affected far more websites than those that can strictly be called content farms. A variety of nuances around the issue of what is and isn’t duplicate content — and who (if anyone) should be penalized for having it one their site — have arisen in the discussions and analyses following the implementation of the new algorithm. As sites begin to see the effects of the update, many are beginning to realize that they are finally being pushed to deal with issues of duplicate or near-duplicate content on their sites, whether that duplicate content is solely their own or material pulled from others.
As an ecommerce site, you may face the problem of duplicate content on your website, even if all of your content is wholly original. For example, you may sell products that fall into certain categories that wind up with individual product pages on your site that are substantially the same. This type of duplicate content has always been something that diligent webmasters should work to eliminate and identify for search engine robots, so they know what they should and shouldn’t index.
In his article, “Defusing The Duplicate Content Situation,” Jaimie Sirovich revisits the basics of dealing with duplicate content and how to indicate to search engines which is the original. By identifying three basic situations that cover the majority of legitimate dealings with duplicate content, he provides a primer to canonicalization, faceted navigation related exclusion, and parameter exclusion.
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