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Demystifying the Conversion Rate
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About the Author
Kevin Gold (78 Posts)
Kevin Gold is Director of Internet Marketing at iNET Interactive, a social media company operating prominent online communities for technology professionals and technology enthusiasts. Kevin is a frequent contributing author to multiple publications including Search Marketing Standard, Practical eCommerce, DIRECT, Entrepreneur.com, ConversionChronicles.com, About.com, and On Target (Yahoo! Search Marketing newsletter).
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Kevin,
Nice article! Thank you for recognizing us. We are still trying to educate the market. Traffic is simply sexier than conversion.
Jeffrey Eisenberg, CEO of Future Now Inc.
Great introductory article. To your comment Jeffrey: Well, traffic is much easier to understand for masses. A single parameter that they can correlate with. So long as people see a positive slope between traffic and sales, they are content with pushing traffic. Huge opportunity loss, indeed.
Sorry to say that I was among mass of people misinformed on conversion rate parameters. Actually, I never considered conversion rates a mystery, but now have a more accurate method to process the data.
Much Thanks,
Faith
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