You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Why You MUST Develop A Social Media Strategy In 2010 (And How)”.
Why You MUST Develop A Social Media Strategy In 2010 (And How)
New to the Search Marketing Standard Blog?
Subscribe to our blog via our RSS feed and receive updates and tips.
WHAT’S NEXT?
- Read more Social Media Marketing articles.
- Subscribe to our weekly newsletter for practical how-to, industry stats and expert advice.
- All articles are available for republishing as long as you provide a link back to the original article.
- Become a premium member to get the print and digital magazine and premium content.
About the Author
Rebecca Appleton (166 Posts)
Rebecca is the managing director of search engine optimization agency Dakota Digital a full-service agency offering SEO, online PR, web copywriting, media relationship management, and social media strategy. Rebecca works directly with each client to increase online visibility, brand profile, and search engine rankings. She has headed a number of international campaigns for large brands.
7 Comments
Share Your Thoughts
GET PUBLISHED
Looking to promote your business and grow your industry credibility? Come write for us!
SIGN UP
[...] Why You MUST Develop A Social Media Strategy In 2010 (And How) [...]
Hi Rebecca,
Yes, it’s point 4 that most everyone overlooks.
If you don’t have some metrics in place, then it’s hard/impossible to gauge how successful you really are.
I’d also add that you need to dedicate someone (you!) as the owner of this effort in the company, otherwise it falls by the wayside when the novelty wears off.
Regards,
Ivan
Beijing
I think there’s pretty much no brand that isn’t sold on the need for social media at this point. Looking at Vitrue’s 100 for 2009, it’s pretty clear that even the largest of brands — CNN, Nintendo, Ford, Victoria’s Secret, to name a few — are on board. And everyone down to my massage therapist and favorite pubs are on Twitter and Facebook.
I really think we’re moving on to the “how” in 2010 — how to implement, how to measure, how not to get overwhelmed by being in 10 places you don’t need to be.
.-= Josh´s last blog ..A bleak future for search? =-.
[...] Millions of businesses have jumped on the social media express train over the last 12 months, but many of them do not know why they have a Facebook account or why it is so important that they have a presence on Twitter. Even those companies that have dedicated personnel in-house to work on their social media presence often struggle to justify the investment -– all they know for sure is that they ought to be participating in social media, often as part of their SEO efforts. http://www.searchmarketingstandard.com/develop-social-media-strategy-2010 [...]
[...] seo, social media by js Social media marketing is the new black. Everyone is talking about it. Well, ok, it’s mostly consultants trying to get their pitch out. Most of the articles [...]
Hi Rebecca,
Very good points, thanks for sharing!
To put it in a nutshell, social media is after all about listening, understanding and responding!
[...] Why You MUST Develop A Social Media Strategy in 2010 (And How) by Rebecca [...]