Synopsis — Google has always used some degree of judgment concerning the quality of content on a website, but recently the price of having less-than-prime content has become more onerous. With the recent Panda update, Google adjusted its algorithm to reward original content of high quality with higher ranking and punish websites full of derivative, misleading, and lackluster content with lower ranking or outright removal from the index. This flurry of activity has led many to question what exactly Google considers to be “quality content.”
In her article, “Digging Deep Into Google’s Definition Of Quality Content,” Rebecca Appleton discusses this issue by examining seven of the characteristics of content that Google now uses to determine the “quality content” portion of their algorithm. There are other factors, as well, but these seven are prime attributes that website owners can look to for guidance and can work to their advantage by attention to detail and ensuring that their site content adheres to the principles discussed. For each of the seven metrics, Rebecca also offers some tips to build trust to help marketers make the most of their efforts.
Based on Google’s own revelations about how they went about testing to develop the signals they currently use to identify quality from non-quality content, Rebecca’s examination of questions to ask about your content and tips to make it adhere better to Google’s wishes will help you to improve your ranking and head off a precipitous decline that may come from ignoring quality problems that may be plaguing your site.
The complete article follows …