Digging For Traffic

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I’m sure a lot of you have heard about digg. You’ve read a few success stories where people have been getting thousands of unique visitors from this service. So where are your “digg this” links? Didn’t get around to actually adding them? Neither did we ;-) but we will in a week or so. Yet, I’m sure you spend a lot of time working to get ranked well on that ultimate keyword of yours.

The truth is companies are slow to embrace these new trends. It takes a while for people to realize the potential in social search and services like digg. So here are a few steps you need to take to get into the game:

Analyzing the Digg Community

Will any type of article be of interest to the digg community? No. Most digg users are computer geeks. After all, services like digg are fairly sophisticated and it is pretty unlikely that your grandma “diggs” a story from time to time.

It is true that digg has added categories like science, sports and business, but just by looking at the top stories, it becomes apparent that they are all technology-related pieces. Furthermore, the default category is still “technology”.

So what does that mean? It means that your “digg bait” has to be about technology. If you run a flower store, this might be a problem.

Preparing The Digg Bait

Now comes the difficult part. You will have to come up with some kind of unique content. I know this has become a cliche, but it is as true today as it was five years ago. Analyze the top digg stories and try to figure out what readers are looking for. Usually the top stories contain the following elements:
1. Have how-to type of content (e.g., how to secure a server or how to upgrade your cellphone to show movies)
2. Cover controversial topics (e.g., will MSN buy Google?)
3. Report breaking news (e.g., Google and eBay strike a deal)

Submitting The Article

There are two ways of getting your digg bait submitted. You can either wait for someone to submit it or submit it yourself. To assist your readers in submitting your story to digg, put a “digg this” link at the end of the article. It should look something like this:

Be careful about submitting the article yourself. If you have just registered an account with digg, it might become obvious to digg users that you are submitting your own article. Try participating in the community first; digg a few stories, add a few from popular websites. Maybe you’ll like it and will start using the service for less selfish purposes ;-)

Please note that I am not advocating spamming digg with nonsense stories. If you do, your account will be quickly banned. But, this is a material world after all, so if you have something interesting to say, why not get some recognition?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Jonathan Nelson

    I just released the first version of Search N Sniff last weekend. My goal for this site was to consolidate the plethora of search marketing news and put it in one place. My vision has always been to help out the search marketing community in a big way. I hope we've done that with Search N Sniff.

    Check us out at http://www.searchnsniff.com

    Andy Beals article:
    http://www.marketingpilgrim.com/2006/09/search-n-sniff-digg-of-search.html