Discussion: Considering Going Mobile?

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Many businesses, and even some mobile industry professionals, think that simply ensuring full-sized websites are stripped down of graphics and formatted into a single column for easier viewing on a mobile device is enough to create a satisfying mobile web experience. While this is certainly a step in the right direction, it is not nearly enough.

There is much more to the mobile web than making your existing website tiny. You must define your mobile website around your customers’ needs. What do customers need from your business when they are mobile? Answering this question correctly and building your mobile site around the answers will be the biggest factor in your success.

Whether or not you personally use the mobile web, if you have a business-related website, it is time to dive in. Over 3 billion people have mobile phones, with that number expected to reach 4 billion by 2010. Compare this to only 850 million PC users worldwide and it becomes obvious that the mobile web demands attention. Start with your customers’ needs in mind, build a solid strategy, and get started.

Does your business have a mobile website? Have you been running any mobile search marketing campaigns? How successful were they?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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