Discussion: Finding the Right SEM Agency

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by Claudia Bruemmer

Many businesses elect to outsource their search marketing efforts because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment.

With the lack of industry wide standards and the use of shady tactics by some questionable agencies, businesses keep on struggling to find the right one. The author suggests some steps a company can take to streamline the selection process.

Are you outsourcing your search marketing campaigns? Why or why not? If so, what is your experience like?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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