by Claudia Bruemmer
Many businesses elect to outsource their search marketing efforts because they know that the use of experts can help increase traffic faster and achieve better search performance. The dilemma lies in knowing which firm to hire as an outside vendor. It’s an extremely important decision, because search is mission-critical and your selection affects the ability of your business to compete in today’s demanding business environment.
With the lack of industry wide standards and the use of shady tactics by some questionable agencies, businesses keep on struggling to find the right one. The author suggests some steps a company can take to streamline the selection process.
Are you outsourcing your search marketing campaigns? Why or why not? If so, what is your experience like?