by John Tawadros
While global search marketing offers a way to reach more potential customers, ita��s not for everyone. Why? Because the return it generates could be far less than you hoped for. Given that possibility, smart marketers should assess the opportunity with care, and take a close look at what global search marketing would really mean for their organizations.
Are you running SEO and/or PPC campaigns outside of your home market? What was your experience with international search markets?