Discussion: Global Search – Rich Opportunity or Risky Proposition?

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by John Tawadros

While global search marketing offers a way to reach more potential customers, it’s not for everyone. Why? Because the return it generates could be far less than you hoped for. Given that possibility, smart marketers should assess the opportunity with care, and take a close look at what global search marketing would really mean for their organizations.

Are you running SEO and/or PPC campaigns outside of your home market? What was your experience with international search markets?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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