Research indicates — and the author’s experience also suggests — that at least for the next few years, having both in-house specialists and a competent SEO firm assisting them may well be the best option for achieving lasting success. In his article, Chris Boggs provides ample evidence to backup this claim, using his company’s clients as examples.
Has your company been outsourcing some or all of your search marketing efforts? Have you ever considered a hybrid model, with both in-house staff and an outside search marketing agency working on your campaigns?