by Laura Callow
Search marketing in Canada is not exactly booming. SEMPO Canada’s opinion is that Canadian businesses simply “do not get search marketing.”
They conducted a survey in January asking Canadian-based search businesses to provide their input in an attempt to understand why SEM is not red-hot. Three days before the survey closed, only 60 companies Canada-wide had responded.
As there are thousands of SEO/SEM companies throughout Canada, and even more agencies who offer search marketing as part of their service offering, these results are very disillusioning. This is not a new issue, it remains an issue, and the opportunity will be exploited by foreign agencies if the Canadian search marketing firms don’t push the home market hard enough.
Are you a part of a search marketing agency based in Canada? What are your thoughts on the Canadian SEM market?