Discussion: Search Marketing in Canada

1 comment

by Laura Callow

Search marketing in Canada is not exactly booming. SEMPO Canada’s opinion is that Canadian businesses simply “do not get search marketing.”

They conducted a survey in January asking Canadian-based search businesses to provide their input in an attempt to understand why SEM is not red-hot. Three days before the survey closed, only 60 companies Canada-wide had responded.

As there are thousands of SEO/SEM companies throughout Canada, and even more agencies who offer search marketing as part of their service offering, these results are very disillusioning. This is not a new issue, it remains an issue, and the opportunity will be exploited by foreign agencies if the Canadian search marketing firms don’t push the home market hard enough.

Are you a part of a search marketing agency based in Canada? What are your thoughts on the Canadian SEM market?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Traditional agencies are not introducing Search to their clients unless they ask for it! Be weary of companies that cold call and tell you that they get preferred pricing direct from the search engines. Keep Searching!!