Discussion: To Tweet or Not to Tweet?

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With blogs so commonplace, it is not surprising that something new has come along to engage Internet users and faddists — micro-blogging. The first and best-known micro-blogging service is Twitter, which surfaced in 2006 and continues to grow in popularity, with a 1300% increase in traffic from June 2007 to June 2008 (Compete. com). Others have joined in, including Pownce, Jaiku (now part of Google), and Plurk (currently a distant second to Twitter in the micro-blogging realm).

What is it about micro-blogging that makes it so successful? Are you using micro-blogging platforms like Twitter to communicate with your community, customers, etc?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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