With blogs so commonplace, it is not surprising that something new has come along to engage Internet users and faddists — micro-blogging. The first and best-known micro-blogging service is Twitter, which surfaced in 2006 and continues to grow in popularity, with a 1300% increase in traffic from June 2007 to June 2008 (Compete. com). Others have joined in, including Pownce, Jaiku (now part of Google), and Plurk (currently a distant second to Twitter in the micro-blogging realm).
What is it about micro-blogging that makes it so successful? Are you using micro-blogging platforms like Twitter to communicate with your community, customers, etc?