by Joe Griffin
Measuring rankings and traffic for large websites can be a daunting task. A large ecommerce site can easily be targeting thousands to millions of keyword phrases, but it is not possible to run a ranking report with this many keywords. Search engines do not allow for it, and the report would be indecipherable. To make such a task manageable, you must establish a structured process incorporating rankings, trends, and reporting.
Are you running/optimizing a huge website? How are you tracking your rankings?