Discussion: Tracking Ranking Progress for Huge Websites

1 comment

by Joe Griffin

Measuring rankings and traffic for large websites can be a daunting task. A large ecommerce site can easily be targeting thousands to millions of keyword phrases, but it is not possible to run a ranking report with this many keywords. Search engines do not allow for it, and the report would be indecipherable. To make such a task manageable, you must establish a structured process incorporating rankings, trends, and reporting.

Are you running/optimizing a huge website? How are you tracking your rankings?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Hi Joe, All in all i agree with your article. About keyword positioning report tools, i'd like to say that it's necessary to check randomally some keywords positions, as many times I've seen that these tools' accuracy is not reliable. I've used the tools you mentioned and can't say i'm happy with them. Yes, i know that is difficult to have 100% accuracy and that they give a broad view of the situation, however I'm sure nowadays there might be a tool with very close to real ranking results. Thanks, Daniel