It is easy to forget that the link itself is not where the trust originates. A link is made up of two parts a�� a piece of code and, more importantly, a person with some sort of intent. Any given link can radiate signals that a search engine algorithm might find helpful, but these signals originate from the person who placed the link wherever the engine found it, along with that persona��s intent when he or she placed it. You may not want to believe that a search algorithm can determine intent, but in many cases, it can.
So a more accurate term than a�?trusted linksa�? might be a�?trusted linker.a�? While ita��s true that some SEM and link-building techniques can mimic trust, fake trust is not sustainable. Real trust doesna��t happen overnight, but neither does it vanish overnight.
What are some of your link building tactics? Has the trust level of your domain name been a factor in your search engine optimization efforts? Do you think search engines like Google are successful at figuring out intent of the linker?