Discussion: What a Link Can Tell a Search Engine

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It is easy to forget that the link itself is not where the trust originates. A link is made up of two parts — a piece of code and, more importantly, a person with some sort of intent. Any given link can radiate signals that a search engine algorithm might find helpful, but these signals originate from the person who placed the link wherever the engine found it, along with that person’s intent when he or she placed it. You may not want to believe that a search algorithm can determine intent, but in many cases, it can.

So a more accurate term than “trusted links” might be “trusted linker.” While it’s true that some SEM and link-building techniques can mimic trust, fake trust is not sustainable. Real trust doesn’t happen overnight, but neither does it vanish overnight.

What are some of your link building tactics? Has the trust level of your domain name been a factor in your search engine optimization efforts? Do you think search engines like Google are successful at figuring out intent of the linker?

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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