Advertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality Score smackdown make putting all your eggs in the Google basket a risky strategy.
Fortunately, the impressive success of cost-per-click (CPC) advertising on Google has spawned a slew of CPC alternatives waiting to take some of your marketing budget. The variety of CPC opportunities today is staggering – from mobile phones, to local newspaper websites, to industry magazines. For almost any advertiser, there are at least a few CPC sites out there that you should consider testing.
Are you testing some other CPC advertising options outside of Google AdWords? How successful are your campaigns?