Advertising on Google may singlehandedly build your online business, but it can also be exceedingly expensive, frustrating, and unpredictable. As many advertisers have discovered the hard way, the competition on Google is fierce and the always-present chance of a Quality Score smackdown make putting all your eggs in the Google basket a risky strategy.
Fortunately, the impressive success of cost-per-click (CPC) advertising on Google has spawned a slew of CPC alternatives waiting to take some of your marketing budget. The variety of CPC opportunities today is staggering – from mobile phones, to local newspaper websites, to industry magazines. For almost any advertiser, there are at least a few CPC sites out there that you should consider testing.
Are you testing some other CPC advertising options outside of Google AdWords? How successful are your campaigns?
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About the Author
Andrey Milyan
Andrey Milyan is the editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 5 years.
Tags
Alternatives, Google, Google AdWords, Quality Score
I have been avoiding CPC in my efforts because I wanted to focus on natural traffic. Now that I am learning about CPC, someone suggested I try Kanoodle first since it is cheaper, to get the feel of how CPC works. Is this advice sound?
From my experience (although it was years ago), Kanoodle would be at the bottom of my list. There are other pay-per-click search engines out there (generally known as 2nd tier), which are usually cheaper but the quality of traffic could be poor. They are probably still worthwhile but monitor your traffic carefully and set strict limits on the number of clicks you are willing to pay for.
Good luck!