OK, so maybe my first paragraph got you thinking. Well that’s good. I love to make people think. Anyone in the industry knows that natural search optimization can take a while. If results tend to take a while then why not start marketing words that are going to push more sales or conversions for your clients by determining what their current revenue mix is?
Let’s say I’m working on an ecommerce store that sells electronics. I will start by asking my client what items on there ecommerce store bring in their highest percentage of revenue, not sales volume. By doing this I have focused on giving my client the highest return on investment as soon as possible.
I will usually take the top 3 products or services from this revenue mix and develop my pay-per-click campaign, social media campaign, on page and off page SEO, and link development campaigns closely around the highest percentage of revenue for my clients. What I normally do for my clients is additional keyword research to help find highly trafficked keyword terms. However, I always make sure to get their revenue mix based on percentages.
This technique seems easy enough but I see this happening all over the web. If you are a SEO client and have never been asked about your revenue mix (based on percentages) by your SEO company then call them and ask them why.