Display Ad Market Bigger Than Search? It’s A Matter Of When, Not If …

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Synopsis – There’s a lot of research available suggesting that online display advertising is set to make tremendous strides forward in the next five years, mostly due to technological advances that have reduced the cost of creative and placements for display advertising. With customizable templates, even a small business can put together materials for a display ad, and the ability to make quick modifications enables the use of testing to finetune campaigns.

In his article, “Display Ad Market Bigger Than Search? It’s A Matter Of When, Not If,” Aaron Finn discusses this situation, exploring the strengths and weaknesses of display as compared to search. He continues with a number of tips for launching display ads, making a great argument for investigating the display ad market now to see if it is an option you can exploit under these new circumstances.

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About the Author

(1 Posts)

Aaron Finn is co-founder, chairman, and chief strategy officer of AdReady. Headquartered in Seattle, AdReady (www.adready.com) is an innovative advertising technology company with a unique approach that helps businesses of all sizes build powerful online display campaigns based on proven creative and media plans. Aaron began his career in the commercial banking industry and holds a B.A. in Business from the University of Iowa.

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