Synopsis — Display advertising usually brings to mind large visually oriented ads on media such as billboards or the sides of buildings, but online display advertising is a term that can be applied to anything beyond the text-based ads that appear on the search engine results page. With the ability to create attractive ads easily accessible to all businesses, using more than a few words to make your claim is no longer the provenance of large companies with huge advertising budgets. For example, banner ads can be created for virtually nothing with a variety of free or low-cost online tools. But advertisers need not stop with the simple banner ad. Display network advertising on properties such as the Google Display Network can involve text, image, video and/or rich media.
In her article “Display Network Ads In 5, 4, 3, 2, 1!” Hollis Thomases shows you how to take advantage of the opportunities that display network advertising affords online marketers by understanding the basics and setting expectations prior to taking the plunge and setting up a campaign. She discusses techniques and tips for both the Google Display Network and Bing’s Content Network, particularly concerning display ad formats and pricing structures. With three key takeaways and a handy chart of submission sizes for Google display ads, this article is a great introduction to the basics of this intriguing means of extending your advertising spend online.
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